Mercedes-Benz has remained true to their brand ambassador, Michael Schumacher, while the former Formula One world-champion is still recovering from his injuries following last year’s skiing accident. Schumacher was appointed as the company’s brand ambassador after he announced his retirement for the second time in F1.
Daimler chairman Dieter Zetsche said that Mercedes-Benz is not looking to terminate its contract with their recovering brand ambassador. He was pleased with the German’s recent positive development and wished for the best. He however had not visited Schumacher since that fateful accident due to his “highest respect” for the family’s privacy.
“We have given no thoughts to changing something in his contract,” said Dieter Zetsche. Despite that, Rosbacher, the mineral water company, stopped its advertising deal with Schumacher in June. As for now, Schumacher is still undergoing rehabilitation at Switzerland after emerging from coma months ago.
Keep fighting, Michael!