As augmented reality (AR) technology matures, more and more companies around the world are starting to adopt the technology for various areas. Porsche uses AR via their AR glasses to allow specialised…
Honda to showcase Augmented Reality HondaLens
Debuting at the 2017 Los Angeles Auto Show, the HondaLens experience utilizes the power of augmented reality (AR) to walk users through the history of the Honda Accord and to highlight prominent featu…
Porsche rolls out AR glasses in the US [+Video]
When I saw augmented reality for the first time, I was thinking, instead of being marketed to the mass market, it should have been a business offering instead. From warehousing personnel to repair eng…
Alibaba invests into AR Navigation System, WayRay [+video]
Chinese tech behemoth Alibaba has invested into a Swiss augmented reality navigation technology company in a $18million Series B funding round. It definitely seems that the automotive market is the ne…
Ferrari’s Augment Reality Showroom
Walk into a Ferrari showroom and you will drool over every single thing. I did, the moment I walked into Naza’s Ferrari showroom facing the Federal highway. The way each accessory is displayed a…