Some cars can set your heart racing as soon as you turn the ignition on, while others can perform lots of tasks admirably and sort of blend into the background. Not boring, but just not noticed. Subdued rather than loud, discreet rather than ostentatious… you get the picture. The Audi A6 3.0 TFSI Quattro is far from boring or unattractive. In …

In April this year, Audi Malaysia has expanded the A4 lineup with two new variants, namely the entry-level Audi A4 1.4 TFSI and the top-of-the-range Audi 2.0 TFSI quattro, joining the Audi A4 2.0 TFSI variant which was launched in September 2016. The Audi A4 1.4 TFSI represents the entry-point into the Audi A4 family, featuring an advanced 1.4 litre engine and …

Audi Malaysia today announced the availability of new variants of the Audi A6 business sedan and the Audi A7 Sportback five-door coupé, both with a high performance 2.0 litre four-cylinder, inline petrol engine coupled with Audi’s quattro permanent all-wheel drive. The executive Audi A6 2.0 TFSI quattro slots in between the entry-point Audi A6 1.8 TFSI and the range-topping Audi …

Audi is working to offer its customers a diesel retrofit program running Euro 5 and Euro 6 diesel engines. In total, Audi targets around 850,000 cars worldwide running the six-cylinder and eight-cylinder diesel engines with the new software. This is amidst the whole Volkswagen dieselgate issue. The action will take place in close consultation with Germany’s Federal Motor Transport Authority (KBA). In …

Presented in September 2016, the Audi RS 3 LMS is not yet one year old but it is already celebrating its first great production milestone. In July, Audi Sport customer racing produced the 100th example of the 350 hp race car within the group. The group has combined the assembly of all TCR race cars of its brands at the …

Audi today has taken the wraps off the fourth generation A8 at the Audi Summit in Barcelona. The flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production car in the world to have been developed …

Audi will be the first German automobile manufacturer to race in Formula E. The brand with the four rings is taking over ABT Sportsline’s place on the grid. The Allgäu-based team has been successfully present in Formula E since the electric racing series’ inception and in the future will be taking care of the Audi race cars as the fielding …

After a disappointing run with the Audi R8 e-tron (only selling less than 100 units), Audi is not going to stop there and they will start production of the Audi e-tron Sportback. The e-tron Sportback was revealed earlier this year as a concept at the Shanghai Auto show. Production of the Audi e-tron Sportback will start at Audi Brussels (Belgium) in 2019. That Audi …

Audi plans to unveil the new Audi A8, not at an event first but rather on the silver screen itself. As you may know, Audi has always been a key partner in the Marvel movies. From scenes where Tony Stark in Iron Man drives an Audi R8 to other occasions, Audi is back, this time with the new and upcoming …

Audi CEO Prof. Rupert Stadler has spoken at a congress of the United Nations about the use of artificial intelligence for the benefit of humankind. In his keynote speech at the start of the “AI for Good Global Summit,” he stated that automated driving presents an opportunity to improve life significantly. He warned, however, against excessive expectations: “In situations where …

In conjunction with the festive season, Audi Malaysia has just launched the Audi Open Haus promotion at all nine authorised Audi dealerships nationwide from 5 June to 31 July 2017. Featuring the Audi Progressive Plan step-up financing on all models (except the Audi R8), this programme allows prospective owners to pick up their preferred brand new Audi vehicle to enjoy …

You hear a lot about V6, V8, V10 and many more of these V engines and sometimes associate them with certain cars like how the inline straight 6 is synonymous with BMW’s. For Audi, V engines have been around for 29 years. Starting from the 3.6L 8-cylinder in 1988 and then followed by the 2.8L V6 in 1990, the V …

Anyone who masters algorithms and programming is exactly right for this event: From October 4 to 6, 2017 the Audi Production division in Ingolstadt is holding its second Smart Factory Hackathon. In this competition, talented young data scientists from all over the world have the opportunity to demonstrate their abilities. The goal is to work out practical solutions for production …

In the much awaited Google I/O developer conference coming up, Audi will be participating and this goes to show that Audi is serious about working with Google to get their next generation of infotainment system to be fully integrated with Android. This is also in line with what Volvo has decided to do as well. The Google I/O developer conference …

In conjunction with the release of three distinct new variants of the popular Audi A4 executive sedan, Audi Malaysia will be organising a series of Audi A4 IntenCity events across Peninsular Malaysia. Taking off at Setia Alam on 20-21 May 2017, then heading up to Ipoh on 4 June 2017 before culminating in Penang on 10 June 2017, the Audi …