After a disappointing run with the Audi R8 e-tron (only selling less than 100 units), Audi is not going to stop there and they will start production of the Audi e-tron Sportback. The e-tron Sportback was revealed earlier this year as a concept at the Shanghai Auto show. Production of the Audi e-tron Sportback will start at Audi Brussels (Belgium) in 2019. That Audi …

Audi plans to unveil the new Audi A8, not at an event first but rather on the silver screen itself. As you may know, Audi has always been a key partner in the Marvel movies. From scenes where Tony Stark in Iron Man drives an Audi R8 to other occasions, Audi is back, this time with the new and upcoming …

Audi CEO Prof. Rupert Stadler has spoken at a congress of the United Nations about the use of artificial intelligence for the benefit of humankind. In his keynote speech at the start of the “AI for Good Global Summit,” he stated that automated driving presents an opportunity to improve life significantly. He warned, however, against excessive expectations: “In situations where …

In conjunction with the festive season, Audi Malaysia has just launched the Audi Open Haus promotion at all nine authorised Audi dealerships nationwide from 5 June to 31 July 2017. Featuring the Audi Progressive Plan step-up financing on all models (except the Audi R8), this programme allows prospective owners to pick up their preferred brand new Audi vehicle to enjoy …

You hear a lot about V6, V8, V10 and many more of these V engines and sometimes associate them with certain cars like how the inline straight 6 is synonymous with BMW’s. For Audi, V engines have been around for 29 years. Starting from the 3.6L 8-cylinder in 1988 and then followed by the 2.8L V6 in 1990, the V …

Anyone who masters algorithms and programming is exactly right for this event: From October 4 to 6, 2017 the Audi Production division in Ingolstadt is holding its second Smart Factory Hackathon. In this competition, talented young data scientists from all over the world have the opportunity to demonstrate their abilities. The goal is to work out practical solutions for production …

In the much awaited Google I/O developer conference coming up, Audi will be participating and this goes to show that Audi is serious about working with Google to get their next generation of infotainment system to be fully integrated with Android. This is also in line with what Volvo has decided to do as well. The Google I/O developer conference …

In conjunction with the release of three distinct new variants of the popular Audi A4 executive sedan, Audi Malaysia will be organising a series of Audi A4 IntenCity events across Peninsular Malaysia. Taking off at Setia Alam on 20-21 May 2017, then heading up to Ipoh on 4 June 2017 before culminating in Penang on 10 June 2017, the Audi …

Local homeboy race-ace and reigning Audi R8 LMS Cup champion Alex Yoong has done it again, winning Round 2 in front of his home fans at the Sepang International Circuit last weekend! The Team Audi R8 LMS Cup driver snatched the lead from pole-sitter Alessio Picariello of team “MGT by Absolute” from the start and never looked back, crossing the line …

Alessio Picariello took a dominant pole-to-flag victory in Round 1 of the 2017 Audi R8 LMS Cup at Malaysia’s Sepang International Circuit. His win capped off a great day for the youngster in which he also took pole position for both of this weekend’s races and set the fastest lap during the 13-lap sprint, securing him the Pirelli Best Lap …

Audi aims to be a little more eco-friendly by implementing a sustainability rating system for their suppliers. The aim is to then only be in business with a positive rating, meaning suppliers have now another area to improve on, which is sustainability. Audi is looking to join the likes of tech companies which started looking at fully sustainable data centres. …

At the 2017 Shanghai Motor Show, Audi has pulled the wraps off the e-tron Sportback concept that previews the company’s production version of the Audi e-tron Sportback electric car. The e-tron Sportback concept is Audi’s second electric concept following the introduction of the Audi e-tron quattro concept at the 2015 Frankfurt Motor Show. The production version of the e-tron quattro concept SUV will appear on …

Following the success of other car manufacturers, Audi is looking to expand its portfolio with two new Q models. The Q code name is mostly used for their SUV line. Audi has also announced where they will be built: Production of the Audi Q8 will start in Bratislava (Slovakia) in 2018 and the first Audi Q4 will drive off the …

Audi Malaysia today announced the availability of three additional variants of the Audi A4 sedan to our local market. All three new variants; the 1.4 TFSI, 2.0 TFSI quattro and 2.0 TFSI Techpack will be available at your nearest Audi showroom from this Friday with a special introductory price of RM199,900 for the Audi A4 1.4 TFSI, RM294,900 for the Audi 2.0 TFSI quattro and RM249,900 for the Audi A4 2.0 TFSI …

Audi is planning to use a mix of four materials for the first time in their car frames for the next-generation Audi A8. All of this complexity is to achieve the ever need to reduce the weight of the car for better efficiency whilst maintaining a high standard for rigidity and safety. The lightweight design experts at Audi have decided …