Continental Tyre & Automotive Malaysia, has join-ventured with MIROS and ASEAN NCAP in creating awareness about the importance of safe driving through correct tyre pressure at the recent “Stop The Crash” campaign. The event lasted for 2 days from 29th – 30th November 2016 at the Sepang F1 Circuit.
The event was launched by the Minister of Transport Malaysia, YB Dato’ Seri Liow Tiong Lai along with the Secretary General of ASEAN NCAP Khairil Anwar, the Secretary General of Global NCAP David Ward and the Deputy General of MIROS & Chairman of ANCAP Prof. Wong Shaw Voon.
The objective for Continental Tyre & Automotive Malaysia to come on board was to showcase to the public on safe driving via proper tyre pressure and the Electronic Stability Control (ESC) technology. Continental Tyre Malaysia was the sole tyre supplier involved and had the privilege to be a part of the event in educating the public on proper tyre pressure checks.
“As a company and brand that pride ourselves with providing tyres that highlights and prioritises safety, it is also our civil duty to join forces with ASEAN NCAP in bringing more awareness to proper tyre safety checks to the public as the slightest of negligence to proper tyre pressures could be fatal”, said Mr. Cameron Wilson, Continental Tyre Malaysia Managing Director.
The tyre company highlighted the importance where proper Tyre Pressure does make a lot of difference to a car. A slightest variance in tyre pressure though may seem fine, but it actually can create serious circumstances causing the car to swerve uncontrollably during aggressive maneuvers.
The tyre pressure check station briefing for the public started off at Paddock 1 where the public were questioned on the importance of tyre safety. From there a short interaction was done in inquiring the differences between two different visual representations on a tyre that is under inflated and one that has an optimum level of tyre pressure. Naturally to the naked eye it would be tough to differentiate thus the importance of doing regular tyre checks is vital.
From there, participants were directed towards the pit where Continental Tyre had prepared 2 sets of BMW 320i vehicles fitted with Continental tyres to enhance the their experience. A safety briefing was firstly conducted informing them that one car had a the normal amount of tyre pressure of 2.4 bar on both front and rear tyres where the remaining car had 2.4 bar on the front tyres but 1.4 bar on the rear tyres. The main objective was to tell the difference between driving with the right tyre pressure compared to driving with low tyre pressure.
Each participant had the chance to experience driving one car with the right amount of tyre pressure and one with low amount of tyre pressure. The driving experience had definitely stirred up some emotions from the public having to experience first-hand on the major difference due to even the slightest tyre deflation.
The activity concluded with a quick debrief where the public including members of the media and local University students were educated on the importance of tyre safety where the right amount of tyre pressure not only increases the lifespan of the tyre and has better fuel consumption when driving but it could also saves lives.