Strong demand for the segment-defining Ford Ranger pickup truck in Malaysia fueled second quarter retail sales that rose 7.5 percent from the prior year to 1,556 vehicles sold.
The strong sales helped the Ranger increase its share of the pickup segment to 15.4 percent, a gain of 1.1 percentage points from the same quarter last year.
“The ‘Built Ford Tough’ Ranger continues to earn the favour of customers across the country and build on its growing success in the market,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company.
The Ranger continues to be Ford’s best-selling nameplate in Malaysia and one of the best-selling pickups in the market, attracting a wide range of customers who are looking for a versatile vehicle that is suitable for both on-and off-road.
“Ranger’s bold design, unmatched versatility, robust capability and advance safety features all combine to help drive its popularity in Malaysia,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto Connexion.
The Ranger is currently available in Malaysia in ten variants – including the high-series Ranger Wildtrak, Ranger FX4, XLT, XL and Standard variants – providing great customer choice and meeting a wide-range of work and recreational needs.
“We are delighted with the growing demand of expanded Ranger line-up and we’re confident that Ford Ranger will continue to drive our momentum in Malaysia. We also remain committed to continuously enhance our customer and ownership experience through the ongoing expansion and upgrades of our dealer network,” added Muzri.
Ford and Sime Darby Auto Connexion have continued to expand the nationwide dealer network this year with the opening of two new facilities in East Malaysia, Sime Darby Auto Connexion (Kuching) and Sime Darby Auto Connexion (Kota Kinabalu). Designed with Ford’s global Brand@Retail standards, these facilities offer Ford’s fast-growing customer base in East Malaysia the even better sales and aftersales services.