Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, today launched the ‘Ford for Food’ online contest to enhance consumer engagement while offering more interactive digital experiences for customers.
“The ‘Ford for Food’ online contest builds on Malaysians love for food, especially Ford Ranger owners who are known to be foodies and avid gamers. The game provides an interactive and immersive way to showcase the various features and capabilities of the smarter, tougher and more efficient new Ranger,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.
The ‘Ford for Food’ online game and contest is open to the public for anyone aged 18 years and above and will go on until the end of the year.
Each week, SDAC will give away three prizes in the form of exclusive SDAC-Ford merchandise. Weekly winners will be announced on the Ford Malaysia Facebook page at www.facebook.com/FordMalaysia.
Featuring Ford’s most popular model in its most capable, powerful and versatile iteration – the Ford Ranger Wildtrak – the ‘Ford for Food’ game takes participants on a pre-defined route to different states throughout Malaysia, starting with Melaka, and highlights each state’s local delights.
Participants will go through three levels during the course of the game. Each level features a different driving condition – highway, off-road and busy city streets – to demonstrate the range of cutting-edge features and advanced driver assistance systems that has earned the Ranger its reputation as one of the toughest and most capable pickup truck in the world.
As they “drive” through each level, players are tasked with picking up as many food items as they can to score points. Throughout the game, players can also activate key features in the Ranger as they collect food items to score additional bonus points.
The top three participants with the highest scores and fastest times cumulatively each calendar week will be the winners. Participants are encouraged to play the ‘Ford for Food’ game as many times as they desire within one calendar week to achieve their best results. Game results will be displayed on a leader board, which will be cleared each week.
To play the game, participants need only to visit the contest page on SDAC’s website www.sdacford.com.my and log in through their personal Facebook accounts.
The ‘Ford for Food’ game and contest is mobile-friendly and can be played on smartphones and other gadgets in addition to PCs and laptops.
For more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.