The new Audi A7 Sportback is a new style of Gran Turismo, offering systematic digitalization, a dynamic driving experience and a space concept that combines a wide range of customer requirements. The large four-door coupé is the essence of Audi’s new design language.
Progressive sportiness: the exterior design
The exterior design of the new A7 Sportback emphatically embodies Audi’s new, progressive design language focused on large surfaces, sharp edges and alternating light and shadows. The wide, low Singleframe grille and prominent air inlets express the dynamic character of the Gran Turismo at first glance. With the two optional headlight variants, twelve separate horizontal lighting strips create the lighting signature. Topping the line are the HD Matrix LED headlights with Audi laser light, which can be recognized by the blue marker in the reflector.
Viewed from the side, pronounced contours emphasize the large wheels –a reference to
Audi’s quattro genes. The sharply dropping roof line dominates the silhouette. The large
coupé is 4.97 meters (16.3 ft) long and 1.91 meters (6.3 ft) wide, but just 1.42 meters
(4.7 ft) high. Its rear is tapered like a yacht. A spoiler integrated into the long luggage
compartment lid extends electrically at 120 km/h (74.6 mph). A light strip connects the rear lights, whose outer rear lights comprise 13 segments each. When the doors are unlocked or closed, dynamic lighting animations in the rear lights and headlights showcase the Audi A7.
Reduction as a stylistic device: the interior design
The design language in the interior of the new Audi A7 Sportback is reduced and clean.
The horizontal lines and sleek instrument panel convey a feeling of airy spaciousness. The center console is inclined toward the driver and underscores the Gran Turismo’s sporty character. In the interior, the cockpit architecture and the MMI monitor merge to form a homogeneous surface. Most vehicle functions can be controlled via two displays in a blackpanel look. The upper display is integrated almost invisibly into the dashboard. The choice of colors, upholstery materials, inlays and interior lighting fit perfectly into the futuristic lounge atmosphere.