Everyone is jumping on the electric bandwagon and those who have the ability would jump on autonomous or self-driving car technology or at least find partners where they can research together in solving the problem. But for one automaker, it seems that self-driving cars may not be on the horizon. In an interview with Road & Track, Giles Taylor of Rolls Royce explains a little bit more.
Before we go into that, during the launch of the 2018 Phantom, CEO of Rolls-Royce, Torsten Müller-Ötvös, told journalists that their customers are those who rarely drive the car. When they do, it’s for a very special occasion. All of them probably have chauffeurs and in their garage, they have cars just as they would have clothes. One for every special occasion.
Torsten Müller-Ötvös does agree that the technology will eventually come in the market but based on their super wealthy clients, pressing a button to activate and making sure to keep an eye on the road is going to go well with them. Until the technology is so perfect and so seamless, it definitely won’t replace the convenience and the service of a chauffeur.
Taylor goes on to add that until the technology is perfect, it won’t appear in a Rolls Royce. Definitely makes sense especially when you are catering to a group of select elite clients who demand the best including paying top dollar for the best.