Concept, News

Toyota to showcase Crown Concept at the Tokyo Motor Show

The Toyota Crown has been around for ages, it lasts through the ages and is a hardy vehicle. I remember sitting in a Toyota Crown, it was my high school friend’s car which his father gave to him. My memories of it were completely fun! Now, Toyota plans to showcase the next Crown, a concept version of it at the 45th Tokyo Motor Show later this month.

The Crown Concept is a concept vehicle which Toyota aims to make it a car which features both driving performance and connected technology. It is so Japanese to keep the storied Crown tradition with its birth in 1955 and the innovation to be expected in the Crown in a next-generation mobility society.

The new Crown Concept is built on Toyota’s New Global Architecture (TNGA) and was tested even tested at the Nurburgring. I remember James May saying that the Nurburgring spoils every car and I do hope that this isn’t the case. In fact, I think Toyotas could get a little wee bit of help in that department instead of being all too soft at times.

Toyota’s advanced technologies not only include automatic braking, but also ITS Connect, a connected technology service that keeps society safe as a whole through the sharing of information on things like traffic signals and other vehicles. Toyota has contributed to the early development of connected technology by participating in public and private demonstration experiments.

Toyota aims to offer a car that can continue to excite drivers, well into ownership, and believes that the remote technology unique to this connected car, as well as the utilization of a new mobility service, can provide an exciting evolution to the driving lifestyles of its customers. The commercial model of the Crown Concept is scheduled to be released around the summer of 2018.