Well we knew it was going to be a hot seller, but this is pretty amazing nonetheless. The All-New CR-V which was launched on 12 July 2017 has proven itself in the SUV segment once again, achieving its two months’ sales target (1,400 bookings) in just one week!
The Model-Mix Breakdown…
Honda Malaysia had set a monthly sales target of 700 units at the launch of this 5th Generation CR-V last week. As we had anticipated, of the four variants introduced, the 1.5L Turbocharged Premium 2WD is the most popular accounting for 40% of the bookings, followed by 1.5L Turbocharged 2WD at 31%. 2.0L i-VTEC (2WD) at 20% and 1.5L Turbocharged 4WD at 9%. In total, bookings for the turbocharged variants stand at the anticipated 80% while the non-turbocharged variant is at 20%.
This ratio shows that Malaysians are more receptive towards turbocharged engines, in line with the trend seen for the new Civic, as well as the maturing of the Malaysian market that now value advanced technology more. Lunar Silver Metallic was the favourite colour, selected by more than 30% of new owners of new CR-V. The new colour of White Orchid Pearl is also highly popular, accounting for 27% of the bookings.
The Full All-New CR-V Story…
The All-New CR-V was launched simultaneously in Kuala Lumpur and Kuching, Sarawak as an opportunity for Honda Malaysia to widen its market share in East Malaysia. The 1.5L Turbocharged Premium 2WD variant is well received by East Malaysians, with sales of this variant standing at 38%. The improvements of the powertrain, 4WD system and additional safety features have contributed to the sway in the buying intention among East Malaysians.
The launch in Kuching marked the second time that Honda Malaysia conducted launch events in East Malaysia simultaneously with Kuala Lumpur; the first being the launch of the BR-V. That landmark launch in January this year paved the way for greater acceptance of Honda vehicles in East Malaysia, helping to propel the sales contribution from the region to 10% in 1H2017. Currently, sales in Sabah and Sarawak stand at more than 3,500 units, accounting for 6.6% of our total sales for 1H2017.
The year-on-year growth is at 48% compared to the same period last year. Despite the high demand for the new CR-V, Honda Malaysia is working hard to ensure that the waiting period for customers is maintained at the standard period of 1-2 months, without compromise to quality. The company targets to deliver to all customers who have already booked the new CR-V by September.
The 5th Generation CR-V made a powerful return with a bolder and tougher-looking exterior, while returning to its roots, reminding customers what an SUV is all about, without compromising on design, build or features. Ground clearance was improved to 198 mm (2WD) / 208 (4WD), higher than the 4th Generation CR-V’s clearance of 170 mm. The sleeker solid wing face and angular body lines, complemented by a full LED package comprising LED Headlights, LED Daytime Running Lights, LED Taillights and LED Front Fog Lights, made this vehicle visibly premium and modern-looking. For the interior, it is all about “beautility” where beauty refers to the class-above quality, while utility is what CR-V has been known for.
To provide more convenience to owners, Honda has maximised the cabin space not only for passengers but for items as well. Passengers can travel comfortably in the All-New CR-V as the rear legroom is now roomier with 90 mm more space. Travelling with long or bulky items is a breeze as the cargo space can be extended up to 1,084 litres when the rear seats are laid flat. Safety wise, the All-New CR-V is equipped with a comprehensive suite of advanced safety features to provide peace-of-mind for drivers and passengers alike during the drive.
In the All-New CR-V, Honda Malaysia has introduced for the first time, Honda SENSING, the Next Generation Advanced Safety Technology to assist drivers in potentially dangerous driving conditions. In addition to this new advanced safety feature, Six Airbags, Thin-Film-Transistor Display (TFT) and Driver Attention Monitor add further support to drivers to avoid accidents, through a combination of alerts and steering vibrations.
Other safety features now standard across all variants include Vehicle Stability Assist (VSA) with Agile Handling Assist (AHA), Hill Start Assist (HSA), Emergency Stop Signal (ESS), Electronic Brake Distribution (EBD), and Anti-lock Braking System (ABS). Alongside the standard new features of Electric Parking Brake (EPB), Auto Brake Hold (ABH), and Walk Away Auto Lock, the All-New CR-V is giving the Joy of Buying and setting a new level of enjoyment for owners.
In addition, the highest variant is equipped with Programmable Power Tailgate**, Honda LaneWatch Camera**, Auto High Beam** and Active Cornering Light**. In a nutshell, for under RM170,000* the All-New CR-V offers Next Generation Advanced Technology and more features in a stronger package that delivers performance and safety. The warranty for the All-New CR-V is maintained at 5-years with unlimited mileage at 10,000 km service intervals at any of the 91 Honda authorised dealers nationwide.
For more information on the All-New CR-V or to book a test drive, customers can visit any of the 91 Honda authorised dealers nationwide or call Honda’s Toll Free number at 1-800-88-2020, or log onto www.honda.com.my
* Price without insurance.
** Applicable for 1.5 TC-P 2WD variant only.