Rolls-Royce may have yet built their most expensive custom car ever, the one of a kind, the only model made, the Rolls Royce Sweptail. This car is built custom for the needs of a particular customer and was shown at the Villa d’Este Concorso d’Eleganza over the weekend.
The customer wanted a truly personal bespoke two-seater car which Rolls-Royce gladly obliged.
Presenting the car to the media at the Concorso d’Eleganza at Villa d’Este on Saturday 27th May 2017, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Sweptail is a truly magnificent car. It exudes the romance of travel for its own sake, and immediately places ‘Sweptail’ in the pantheon of the world’s great intercontinental tourers. Rolls-Royce’s history as the world’s leading coachbuilder is at the very core of its identity as the world’s leading luxury brand. The arrival of 103EX shone a light on the future of Rolls-Royce in this field, and ‘Sweptail’ is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding. We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces. At the same time, we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury.”
Through this commission, Rolls-Royce has proven once again to be the world’s leading luxury goods provider.
“Sweptail is the automotive equivalent of Haute Couture,” comments Giles Taylor, Director of Design at Rolls-Royce Motor Cars. “It is a Rolls-Royce designed and hand-tailored to fit a specific customer. This customer came to the House of Rolls-Royce with an idea, shared in the creative process where we advised him on his cloth, and then we tailored that cloth to him. You might say we cut the cloth for the suit of clothes that he will be judged by.”
Giles Taylor worked with the customer starting 4 years back. Inspired by the Rolls-Royces of the 1920s and 1930s, the customer wanted a two-seater with a large panoramic glass roof and the design to be inspired by modern and classic yachts. Over the course of a number of years, Taylor and his team of designers engaged with the client in a wonderfully intellectual journey as they worked together to realise the customer’s distinct vision and bring it to life.
“Our job was to guide, edit and finely hone the lines that would ultimately give our client this most perfect of Rolls-Royces,” comments Taylor.