When we talk about autonomous driving or autonomous cars, there are many levels of it. Starting from the basic cruise control to the more futuristic but close to reality self-driving cars where passengers are not engaged with. Check out the video to understand about the various levels of autonomous vehicles and where each company out there are trying to achieve.
Whilst BMW’s tagline of sheer driving pleasure which seems to contradict the whole notion of autonomous driving, it seems that by their definition, they want to make it easy for the customer to travel from point A to B.
Heck, even Airbus wants to be in on this with their self-flying vehicles.