The food truck scene in Malaysia has been gaining a fair bit of popularity. Whilst the concept isn’t new, the types of food sold at these trucks have changed significantly. From coffee trucks to Mexican fusion food, the idea of driving around in a truck whilst being able to cook and serve food proves to be somewhat cost effective.
At the other end of the world, vehicle manufacturer, Peugeot, or rather The Peugeot Lab Design Team, has designed a travelling oyster bar for Gillardeau, with the aim of creating a new and more personal customer experience. The shucker stands at the same level as their customers, who are able to watch him prepare their oysters just as they would in a sushi bar. Traditionally customers would be poised to order through a “window” or sorts at the side of a food truck so this concept reminds us more of the traditional trucks we see at the local “pasar malam“.
Trained by a ‘Meilleur Ouvrier de France’ – a title won by French craftsmen at the top of their trade – the shucker has all their tools at their fingertips as they prepare the Gillardeau® oysters. Their custom built work surface remains spotless thanks to a hatch through which they can dispose of the shells.
“The design of the Peugeot Bistrot du Lion food truck, which I found out about soon after it was presented in April 2015, really impressed me. I wanted to be able to offer tasting sessions at markets with a ‘travelling shop’ that was stylish, modern and practical. Explaining our work to my customers has allowed me to continue trying new things”, said Véronique Gillardeau, co-director of the company.
Peugeot Design Lab created ‘La Marcelle’ as an ambassador for the Maison Gillardeau. The mobile rear wall is made from stainless steel, slate and wood, drawing inspiration from materials traditionally used by oyster farmers.
But the design isn’t so traditional when compared to food trucks which have grown in popularity, a typical modern truck you would see would have the chef working in the truck itself. Of course, there are many designs available and if you are looking to start your own food truck business, why not consider renting one from local sites such as MakanTrucks.com. Or you can also consider buying a truck and retrofitting it as well. A quick search on Mudah also shows plenty of used trucks are available in the market.