Apollo Tyres (Malaysia) Sdn Bhd announced that the company will be offering a 1-year Unconditional Warranty (UCW), on its entire range of passenger car tyres to customers in Malaysia. This 1-year UCW offer is in addition to the company’s standard 5 years manufacturers’ warranty, and covers all kinds of ‘bad luck’ failures –such as accidental tyre damage or impact breaks – giving consumers a complete peace of mind when they drive out on a new set of Apollo tyres.
Established in Malaysia in 2016, the company manufactures the tyres sold in Malaysia at its state-of-the-art manufacturing facilities in Baroda and Chennai, India. In Malaysia, Apollo Tyres is primarily selling its 4G range of passenger car tyres which were designed and developed at the company’s Global R&D Centre in the Netherlands.
Commenting on this new UCW offer, Shubhro Ghosh, Group Head, ASEAN Region, Apollo Tyres Ltd said, “The Apollo brand of tyres was introduced to the Malaysian customers about a year ago, and since then we have been working towards creating a space for ourselves in this market. The confidence in our product quality, durability and performance has led to coming up with this UCW offer for the Malaysian customers. We believe that the UCW offer will help increase Malaysian consumers’ confidence in the Apollo brand, in addition to an increase in sales of the passenger car tyres.”
With a sizeable distribution network in the ASEAN region, the company, apart from the Apollo and Vredestein brand of passenger vehicle tyres, also sells commercial vehicle and off-highway tyres in this region. ASEAN region contributes the maximum to company’s exports out of India.
Apollo Tyres is aiming for a sizeable growth in Malaysia as it continues to expand its product offering and channels in this market in addition to brand building activities.