Hairunazuan Bin Nordin from Taman Pagoh Jaya, Johor was announced as the Grand Prize winner of the “Caltex: Fill, Swipe & Win” Campaign. He is an AmBank credit cardholder since 2014 was presented with the mock cheque for RM50,000 during a prize presentation ceremony held at the Caltex Petrol Station in Kuala Lumpur recently.
The “Caltex: Fill, Swipe & Win” Campaign was a joint marketing collaboration with Caltex to reward all existing and new AmBank credit and debit cardholders. To participate in the campaign, cardholders only had to register via a one-time SMS and fuel up with a minimum spend of RM50 at any of the 420 Caltex stations with their AmBank Credit or Debit cards. Cardholders with cumulative monthly spending of RM200 and RM400 were also awarded with additional 25 and 50 entries respectively. Apart from the Daily Cash Back, there was a total of RM70,000 worth of cash prizes comprising the Grand Prize of RM50,000 and 4 monthly cash prizes of RM5,000 each that were given away.
Jade Lee, Managing Director, Retail Banking, AmBank (M) Berhad said, “The campaign was launched to provide more rewards to our cardholders in the form of cashback on their daily petrol use at Caltex. We at AmBank are consistently creating new and innovative products and services, bearing in mind the ever changing demands and needs of our customers. We believe in rewarding our customers and we are delighted to share this joyous occasion with Encik Hairunazuan. Our congratulations to him and a big thank you to all our customers for their overwhelming response during the “Caltex: Fill, Swipe & Win” Campaign.”
“The Caltex Star is our symbol of quality, value and service, and it is a constant reminder of our commitment to our customers to make their journeys more enjoyable. We are constantly on the lookout for new partnerships to deliver exciting campaigns to suit the evolving needs of our customers, and with that, we are honoured to have partnered with AmBank for the “Caltex: Fill, Swipe & Win” Campaign. This is one of many successful campaigns we have launched this year,” said Shahid Ahmed, Country Chairman, Chevron Malaysia.
“I had a pleasant shock and am also happy at the same time, to win the Grand Prize of RM50,000. As a family, we will use our winnings the best we can and also save with AmBank for our children’s future needs. Moving forward, we will continue to use our AmBank credit card for most of our transactions,” said the 35-year old Hairunazuan.
The “Caltex: Fill, Swipe & Win” Campaign commenced on 1 June and ended on 30 September 2016. The campaign boosted year-on-year retail spending by 14% and garnered an increase of 35% AmBank card spend at Caltex stations.