MUV has rebranded itself, with an equally new tagline in conjunction with the launch of its new website which is aimed at dealers, corporations and consumers. The new tagline is “Dare to Move”.
The MUV brand was launched in July 2013, and has since sold more than RM260 million worth of used vehicles, organised more than 50 auctions for more than 11,000 vehicles. Hit rate, according to MUV, is currently at 75%. At the moment, MUV has three hubs nationwide, namely in Klang Valley, Penang and Johor. Together, the hub’s can store more than 2,000 vehicles and is able to seat up to 350 buyers.
Together with the rebranding exercise, the company also launched a new app, which is available on both the Apple and Google app store (B2B only). The site provides crucial information on vehicles, including inspection report, mileage, value and rating. Dealers can also bid using the mobile app.
For the used car dealers, the MUV site and app allows them to view, assess and bid for vehicles in real time. They can view the vehicles at MUV Xchange Hubs at its headquarters in Seri Kembangan, Bayan Lepas and Johor Jaya. Those who has successfully bidded on a vehicle can drive the vehicle away as soon as 7 working days, once payment has be done. MUV says that the secure bidding system allows the price discovery process to be optimised carefully.
For end users, the Quick Sell @ Garage allows them to sell their vehicles directly to MUV. Apart from that, end users can also sell their vehicles on the MUV Xchange Platform that allows them to get the best price through bidding. For that, the end user has to undergo a 30 min appraisal to get an estimated value.
The new site can be accessed at www.muv.com.my.