Shell Malaysia has launched the #ShellSelamatSampai, a comprehensive road safety movement to drive road safety awareness and behavioural change among motorcyclists and youth.
The event was officiated by Datuk Seri Saripuddin Kasim, Secretary General of Transport Ministry, representing the Transport Minister, who spoke about his interest in Shell’s initiatives to help the Government advocate for road safety for more than half a century. He said, “It is necessary to educate and change the attitude of road users regarding road safety and this programme notably focuses on the high risk road users: youth and motorcyclists.”
According to the Malaysian Institute of Road Safety Research (“MIROS”), motorcyclists and youths were the biggest segments contributing to road fatalities in Malaysia.
The programme is designed to drive road safety behaviour by reaching youth and motorcyclists holistically across three strategic environments: secondary schools, universities, and the community.
In secondary schools, #ShellSelamatSampai will build knowledge and provide practical training on road safety as an official extracurricular programme of the school. The programme will deliver a comprehensive and fun learning module developed in collaboration with the Malaysian Road Safety Department (JabatanKeselamatanJalan Raya Malaysia – JKJR). Shell will also provide funding for selected students who successfully complete these modules to obtain legal motorcycle licenses.
In colleges and universities, the programme will deliver “road safety bootcamps” on campus, which will include opportunities for students to learn defensive driving techniques and have their motorcycles inspected by the Road Transport Department of Malaysia (Jabatan Pengangkutan Jalan – JPJ).
#ShellSelamatSampai will also work with local communities where the schools, colleges and universities are located to create Shell Safety Zones, so students can arrive and return home safely. Through its network of over 950 retail fuel stations nationwide, Shell will also partner with resident associations and local authorities to host Road Safety Carnivals; community-based events to encourage and celebrate positive road safety behaviours.
To drive impact sustainably, #ShellSelamatSampai will also work with the schools, colleges, universities and communities to develop relevant road safety policies and improve infrastructure, such as by upgrading roads and refurbishing road safety signage.
#ShellSelamatSampai will be piloted at two secondary schools, Sekolah Menengah Kebangsaan Subang and Sekolah Menengah Kebangsaan Subang Bestari; as well as UiTM Selangor Puncak Alam and the Kampung Melayu Subang community, reaching approximately 40,000 people. #ShellSelamatSampai will also be launched in Sarawak and Sabah later this year.
#ShellSelamatSampai partners include the Ministry of Education; Road Safety Department (JKJR); Road Transport Department (JPJ); Royal Malaysian Police (PDRM); Malaysian Institute of Road Safety Research (MIROS); Public Works Department (JKR); residents associations, local councils and district offices of participating communities; as well as participating secondary schools, colleges and universities.
#ShellSelamatSampai builds on the company’s previous road safety programme, the iconic Shell Traffic Games, which provided road safety awareness to more than a million Malaysian students during its 58-year run. Shell also recently announced its partnership with the Malaysian Institute of Road Safety Research (MIROS) to improve road safety through the International Road Assessment Programme (iRAP).