BMW is turning 100 years old this year and Mercedes-Benz Museum is congratulating BMW on its hundred-year anniversary with a unique invitation: from 8 to 13 March 2016 employees of Bayerische Motorenwerke (BMW) will be able to enjoy free admission to the museum in Stuttgart!
Free admission for employees of BMW AG applies upon presentation of an employee ID card in the tenth calendar week, from 8 to 13 March, during regular opening hours at the Mercedes-Benz Museum. As a special gesture, all those guests from the BMW workforce who turn up in a vehicle produced by the Munich-based company will be allowed to park on the hill directly in front of the museum in the scheduled week for free of charge. This will not be such a rare spectacle, as numerous classic BMW vehicles also visit the Mercedes-Benz Museum at the popular “Cars & Coffee” classic car meetings which are open to all brands, says Mercedes-Benz.
On the culinary front the Stuttgart museum is rounding off its birthday greetings with a special invitation to the first 50 BMW employees. Following their tour of the exhibition, they are cordially invited to partake of a Swabian speciality: a desert looking like the kidney shaped signature BMW radiator grille.
“We warmly congratulate the globally renowned company BMW on its anniversary and invite all employees of BMW AG to discover the complete history of the automobile at the Mercedes-Benz Museum,” says Ralf Glaser, Head of Press and Marketing at Mercedes-Benz Classic. “The unique exhibition at our museum, which opened at its new location ten years ago, takes visitors throughout the history of the automobile from its earliest beginnings – always in the context of the given historical and cultural background and contemporary innovative developments.”
Bayerische Motorenwerke (BMW) was founded in Munich 100 years ago, on 7 March 1916. This marked the birth of a now world-renowned brand which contributes to Germany’s excellent international reputation in the automotive industry. The founding of BMW occurred in the eventful early heyday of automotive history: 30 years before, Carl Benz and Gottlieb Daimler had invented the automobile independently of one another in 1886. And ten years later, Daimler-Benz AG arose with the new Mercedes-Benz brand from the amalgamation of Benz & Cie. and Daimler-Motoren-Gesellschaft (DMG).
