Mercedes-Benz Malaysia and authorised dealer Cycle & Carriage Bintang Berhad today officiates the opening of its brand new Mercedes-Benz City Store. It is the first of its kind Mercedes-Benz City Store located in the lifestyle and entertainment hub, TREC Kuala Lumpur.
The 9,373 sq ft Mercedes-Benz Cycle & Carriage Bintang TREC Autohaus is able to house 7 showroom vehicles. Managed by 16 employees in sales, it is the latest in Cycle and Carriage Bintang’s network. Unlike traditional Autohauses, Cycle & Carriage Bintang TREC sports a new look with the latest in modern interior design and furnishing.
Additional features at the Cycle & Carriage Bintang TREC also include a private iShowroom lounge and exclusive bar and lounge as well as interactive signage.
“In 1951, when Cycle & Carriage was awarded the much sort after Mercedes-Benz franchise, we started our Mercedes-Benz business along Jalan Tuanku Abdul Rahman (formerly known as Batu Road). It was the forerunner in automotive retailing. As time went by the location was not condusive for an automobile showroom, we moved the business to Regal House along Jalan Tun Razak, near the Kuala Lumpur City Centre area, which was a much easier location to access. And today, 65 years later, we have moved to this location,” said Mercedes-Benz Malaysia Vice President Sales & Marketing, Mercedes-Benz Cars, Mark Raine.
“We are very proud of this latest Mercedes-Benz Cycle & Carriage Bintang TREC Autohaus as it again redefines the automotive retailing experience. Having invested RM4.3million in this truly unique new Autohaus, we are excited to show all our customers the latest and newest in what Mercedes-Benz has to offer. This Autohaus sets itself apart in appearance with black ceiling, wood finishing, multiple colors wallpaper and lights which amplifies the vibrancy of the brand, and the chosen location permits such loud interpretation,” he added.
“We are confident that with the product offensive strategy adopted by Mercedes Benz , we will maintain our positive run as we are able to complement the strategy through providing exceptional ownership experience with a fresh and vibrant approach in automotive retailing,” said Cycle & Carriage Bintang Berhad, Chief Executive Officer, Dato’ Wong Kin Foo.
Cycle & Carriage Bintang Berhad recently launched upgraded Autohauses in Georgetown and Petaling Jaya, complete with the new Mercedes-Benz Corporate Identity (CI). In doing so, it extends its services to customers through a total of 11 locations nationwide. This includes 7 3S Autohauses, 2 sales showrooms and 2 service centres.
Strategically situated along Jalan Tun Razak, Kuala Lumpur, MBM is also set to debut the new generation A-Class at the new showroom tomorrow, so stay tuned for more info!