It looks like Toyota is aiming for a younger generation of buyers with the 2016 Prius when they recently released a new ad campaign featuring anime characters.
Using animated characters in commercials isn’t new for Toyota, but the bizarre thing in this one is that these ‘Impossible Girls’ represent everything you can imagine about the Prius – from the hybrid’s double wishbone suspension to the door chime.
There’s a total of 40 anime characters but you can check out 10 of them in the commercial above. The rest are available on the company’s Japanese website for parts like the steering wheel and soundproofing. This is certainly an interesting way to highlight a car’s features, plus those squeaky-voiced anime girls are pretty cute too!
Source: via Autoblog