2015 was a record-breaking year for Honda Malaysia as the company recorded an all-time high sales of 94,902, placing them at the No. 1 position in the Non-National Segment in terms of sales unit for the first time in its history!
The overall sales for 2015 increased by 22% compared to the 77,485 units recorded in year 2014. Its best-selling model, the Honda City contributed the highest percentage with 40% of the overall sales recorded. This was followed by the well-received HR-V and the versatile Jazz with 21% and 18% contribution to the total sales respectively. The City, Jazz, HR-V and CR-V also maintained their lead in their respective segments in 2015.
Commenting on the good news, Honda Malaysia Managing Director and Chief Executive Officer, Mr.Yoichiro Ueno said, “The year 2015 turned out to be an outstanding and memorable year for Honda Malaysia. We started off the year with a challenging sales target of 85,000 units.We ended the year surpassing our target by 12% despite the tough and highly competitive market situation in 2015. In the month of December, Honda Malaysia also recorded the highest monthly sales in history with 10,741 units of vehicles sold.”
Mr. Ueno also mentioned that in 2014, Honda Malaysia achieved No. 1 in the Non-National Passenger Car Segment and pushed forward to achieve overall No. 1 in the Non-National Segment in 2015. This major improvement was made possible by the ‘challenging spirit’ ingrained in every individual who contributed towards this achievement.
“On behalf of Honda Malaysia, I would like to extend our sincere gratitude and appreciation to all Honda Malaysia customers for their trust and belief in our brand and for choosing Honda their vehicle of choice. This record-breaking achievement would not have been possible without our valued customers. I would also like to thank the Malaysian government and business partners for their continuous support towards our endeavors here in Malaysia,” added Mr. Ueno.