Ford has announced 2015 retail sales in Malaysia of 12,130 units, driven by an all-time record year for the Ford Ranger pickup.
Ford finished the year strong as December sales rose 7% from the previous month to 889 units.
The class-defining Ranger remained Ford’s best-selling vehicle in Malaysia, and the country’s second-best-selling pickup truck overall in 2015, with full-year sales rising 7% year-over-year to 9,231 units.
“Our new Ranger epitomizes Ford’s proud truck heritage and global expertise, and is the most capable, most powerful and smartest truck in the market today. It’s everything our Malaysian customers have come to love about the Ranger, which is helping to further drive its widening appeal,” said David Westerman, managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company.
The new Ranger, which was launched in Malaysia back in October last year, has already been recognised for its class-leading safety features and overall leadership in the pickup truck segment.
Ranger was awarded a maximum 5-star safety ratingby the ASEAN New Car Assessment Program (ASEAN NCAP) – including the highest total Adult Occupant Protection (AOP) score of any pickup truck in Malaysia.
Besides Ford Ranger, the sporty Fiesta contributed full-year sales of 1,237 units, while the versatile EcoSport contributed full-year sales of 855 units. Ford’s commercial vehicle presence also gained momentum, with the Transit van lineup contributing sales of 93 units.
Ford and distribution partner Sime Darby Auto Connexion (SDAC)’s ongoing RM140 million network expansion and customer service enhancement strategy progressed in 2015, with the opening of 3 new or upgraded facilities. This included Ford’s 48th dealership SDAC PJ2, the brand’s largest and most advanced sales and service centre.
“The new world-class SDAC PJ2 showroom and service centre is designed to offer the best sales and aftersales experience to Ford’s fast-growing customer base in the Klang Valley,” said Syed Ahmad Muzri Bin Syed Faiz, managing director, Sime Darby Auto Connexion.
Ford and SDAC’s efforts to improve customer service were recognised in 2015, showing the second highest improvement of any brand in the J.D Power 2015 Malaysia Customer Service Index Study. Ford jumped 5 places to rank 4th in the survey.
“We are committed to going further in 2016, as we continue to focus on upgrading our facilities and enhancing the overall customer experience. We will also continue to expand our lineup of global Ford vehicles, with a number of launches including the iconic new Mustang and technology-packed new Focus,” said Westerman.