Sisma Auto (Utara) Sdn Bhd, which has been appointed by Jaguar Land Rover (Malaysia) Sdn Bhd as the exclusive dealer for the 2 luxury automotive brands in the Northern region, has officially opened a brand new showroom located at Jalan Sultan Ahmad Shah on Penang island.
The new showroom supplements Sisma Auto Utara’s full-fledged Jaguar Land Rover service centre at Sungai Pinang that has been in operation since 2015.
The Penang branch is Sisma Auto’s third dealership following its flagship 3S centre in Glenmarie and its city showcase showroom located in Bukit Bintang.
Sisma Auto’s new Penang showroom, which sits on 28,000 square feet of land with ample parking space, showcase the latest range of Jaguar and Land Rover models available in Malaysia. For added convenience, service customers can choose to drop off their Jaguar or Land Rover at the new showroom.
Sisma Auto Utara sales manager Eric Ooi said, the new Penang Island showcase showroom would help to enhance market awareness and reach of Jaguar and Land Rover through better brand and product visibility at a high traffic and premium location.
“The current range of products from both Jaguar and Land Rover are some of the best and most exciting ever in the history of these two iconic British automotive brands. We are delighted to be able to showcase the all-new F-Pace, the first-ever performance SUV produced by Jaguar, in conjunction with our opening,” he said.
Ooi added that the new showcase showroom and service centre would serve a large pool of existing Jaguar and Land Rover owners not only in Penang but also the surrounding Northern region.
“We are also pleased to announce that all valid service vouchers issued by the previous authorised dealer would be honoured by Sisma Auto Utara,” he added.
In conjunction with the new showroom opening, Sisma Auto Utara will be organising a Jaguar and Land Rover Weekend Carnival on December 3 and 4, 2016 from 10 am to 5 pm. There will be amazing cash rebates for selected models and these include the all-new Jaguar XE compact sports sedan (up to RM25,000 rebate) and XF sports sedan (up to RM60,000 cash rebate), the stylish Range Rover Evoque (up to RM80,000 cash rebate) and the seven-seater Land Rover Discovery Sport SUV (up to RM100,000 cash rebate).
The new Sisma Auto’s Penang showroom is located at No. 45, Jalan Sultan Ahmad Shah, Georgetown, Pulau Pinang. For product enquiries, test-drives and aftersales service, contact Sisma Auto Utara at 04-226 2279 (Sales) and 04-288 1155 (Service).