Michelin has unveiled the all-new Michelin Pilot Sport 4 tyres that provide ultra-responsive performance, a high level of safety on all surfaces and unique premium looks that have become synonymous with the Michelin brand.
Since 1997, the Michelin Pilot Sport range has dominated the high performance tyre category and has been the benchmark for street performance tyres. It has always provided drivers with the opportunity to make the most of their car’s performance and this 4th generation version takes the philosophy to another level.
“The Michelin Pilot Sport 4 is a testament to our track to street philosophy and is the result of a unique know-how developed by our engineers which redefines the standards of the category,” said Pascal Nouvellon, Managing Director of Michelin Malaysia.
According to Pascal, the Michelin Pilot Sport 4 goes even further than its predecessor, offering innovations and advanced technologies that increase every aspect of performance and safety for drivers seeking pleasurable drive.
“It is designed for drivers who do not compromise on safety on the road and appreciate memorable experience and driving enjoyment, along with handling accuracy and control in all situations, even the most extreme, said Pascal.
The Michelin Pilot Sport 4 is the first tyre to feature Michelin’s Dynamic Response’ technology which consist of a belt with hybrid aramid and nylon reinforcement that allows tyre to withstand centrifugal forces and maintain contact patch stability at very high speeds. This ensures a high level of traction, reactiveness, handling and better control when driving on the road.
A second feature which allows the tyre to deliver better dry handling performance is its new tread design, inspired by tread pattern on the Formula E racing tyres. The Formula E tyre tred pattern is able to handle the extreme performances of the electric race car with tremendous torque and super reactive handing on normal road surface for both wet and dry conditions.
New-generation functional elastomers and silica hydrophobic were added to the Michelin Pilot Sport 4 tyre rubber compound in order to increase braking efficiency and traction on both dry and wet surfaces. The deep longitudinal grooves can effectively remove water from the contact patch, giving a significant reduction in aquaplaning risk and provide safety in any weather conditions.
A unique feature of the new Michelin Pilot Sport 4 tyre is the design of its sidewall. The Premium Touch finishing gives the markings on the outer sidewall a premium ‘velvet look’. This unique look was first used in the Michelin Pilot Sport Cup 2 tyre.
The new Michelin Pilot Sport 4 will be available in 23 sizes from 16 to 19 inches and at a starting price of RM481 to RM1,293. To find out more info, visit www.michelin.com.my.