Since its debut on 23 August, Proton has since received 7,000 bookings for its all-new Persona.
According to DRB-Hicom Group Managing Director Datuk Seri Syed Faisal Albar, Proton is on track to achieve its sales target of 3,000 to 4,000 units of the Persona a month. This was mentioned during the handover ceremony for our Olympic medalist.
The 2016 Proton Persona was launched as a successor to the original Proton Persona, which was launched way back in 2007. Despite being a successor to the original Persona, the 2016 model is now a B-segment sedan, leaving the Preve to be the sole C-segment sedan in Proton’s lineup. Before this, Proton had several overlapping models in the same segment, as the Proton Inspira, Proton Preve and Proton Persona together occupied the C-segment sedan category, albeit with different prices.
Powering the 2016 Proton Persona is a 1.6-litre Campro VVT engine that churns out 107 hp and 150 Nm, which can be had with a Punch CVT or Getrag 5-speed manual. The 2016 Proton Persona is generously loaded, as all variants come with Eco Drive Assist, 510-litres of boot space, front and rear parking sensors, electric head light leveling, Bluetooth connectivity, 15-inch alloy wheels, Electronic Stability Control (ESC), ABS with EBD, Brake Assist (BA), Traction Control System (TCS), Hill Hold Assist and a 5-star ASEAN NCAP crash test rating.
Prices start from RM46,800 for the Persona 1.6 Standard MT. Opting for the Persona 1.6 Standard CVT adds another RM3,000 to that price, bringing the figure to RM49,800. The Persona 1.6 Executive CVT retails for RM55,800 whilst the range-topping Persona 1.6 Premium CVT costs RM59,800. All prices are OTR with insurance.
Via: Astro Awani