BMW Group Malaysia was recently at Krista Education in Bukit Antarabangsa for the premium automaker’s 3rd edition of its BMW Safety 360° program to raise awareness on road etiquette as well as in-car safety technology and practices for parents and children. The BMW Safety 360 program in 2016 is conducted in collaboration with the Association of Registered Childcare Providers Malaysia (PPBM).
The BMW Safety 360° program is a 6-month long safety awareness program where BMW Group Malaysia will be visiting selected Kindergartens and Montessori centres throughout Malaysia to raise awareness and action for more responsible on-the-road and in-car safety practices with parents and their children.
The event held at Krista Education in Bukit Antarabangsa, is the 2nd education centre in which BMW Group Malaysia has visited during the campaign in 2016. The one-day event saw families of Krista Education centres from all over the Klang Valley attending the program which was also held in conjunction with the kindergarten’s Hari Raya open house event.
Speaking at the event, Sashi Ambi (picture below) Head of Corporate Communications, BMW Group Malaysia said, “The BMW Safety 360° program reflects our commitment to view safety and responsibility from the complete view of technology, behaviour and action.”
Ambi added that in the 1st year of the BMW Safety 360° program, the premium automaker addressed motorcyclists and asked them to seek motorcycles that offered the latest technologies for safe riding. Meanwhile, in the 2nd year, BMW Group Malaysia addressed the issue of child restraints and its importance in keeping children safe in cars.
“This year, we are continuing with our work from last year and we want to speak directly to parents and children. Hence, we will also continue visiting other Kindergartens and Montessori centre throughout the year as we believe that they are the groups that urgently needs to be reached out to when raising awareness on road safety issues, particularly on those related to children and the need for proper child seats and restraints in the vehicle,” said Ambi.
BMW Group Malaysia has enlisted the partnership of the Association of Registered Childcare Providers Malaysia (PPBM) to better communicate safety issues related to child restraints with a safety talk for the parents.
Dinas Elni Marini, Child Passenger Safety Consultant to PPBM said, “It is a fact that car crashes are one of the leading causes of death and injury to babies and young children. While events leading up to the car swerving sharply, braking suddenly or colliding may be unavoidable, the outcome of how your child survives it can be. Your child must be properly restrained in a safety approved child car seat while traveling in the car, even if it is for short trips down the road.”
Buckling children in age- and size-appropriate child car seats, booster seats, and seat belts reduces the risk of serious and fatal injuries. Child car seats reduce the risk of death to infants by 71% and to toddlers by 54% in passenger vehicles, while booster seats reduce the risk of serious injury by 45% for children aged 4-8 years old when compared with seat belt use alone .
Further to that, PPBM also conducted a child restraint demonstration with ISOFIX technology which makes the seat exceptionally safe by eliminating the risk of the seat being incorrectly fitted in the vehicle.
The company will continue visiting selected Kindergartens and Montesseri centres in the coming months.