Proton has announced that the all-new Proton Persona, which will be unveiled on 23 August 2016, is now open for booking, subject to a booking fee of RM300 (fee is refundable in any circumstances).
Available in 3 variants namely; Standard, Executive and Premium (with and without body kit), the indicative price for the all-new Proton Persona is from RM47,000 to RM61,000 in Peninsular Malaysia and from RM49,000 to RM63,000 in East Malaysia.
On top of that, Proton will also be offering a 3-year free service (parts and labour included) as the introductory offer for bookings made by 30 September 2016.
First introduced in 2007, the all-new Proton Persona now enters its 2nd generation and will encapsulate the ‘sporty and executive’ theme. It will be powered by a 1.6L VVT engine paired with either a Continuous Variable Transmission (CVT) or a 5-Speed manual gearbox and it is the first Proton sedan to have an ECO Drive Assist indicator.
The interior is spacious, with ergonomically designed seats and console layout, providing a comfortable ride for the driver and passengers. The all-new Persona also comes with 510-litres of luggage space without compromising cabin comfort.
The all-new Proton Persona sports a new look with eye-catching design from every vantage point such as its bold and attractive face, stylish headlamp with smart lighting as well as rear spoilers, all-round sensors, 15-inch alloy wheels as well as electric headlamp levelling. There will be 6 distinctive colours for buyers to choose from, which consist of Cotton White, Fire Red, Sterling Silver, Graphite Grey, Quartz Black and a new colour, Carnelian Brown.
Similar to the newer Proton cars, the all-new Persona will be well-equipped with advanced safety features alongside Proton’s signature ride and handling. With a 5-Star ASEAN NCAP rating across all variants, it provides comprehensive active and passive safety features such as Electronic Stability Control (ESC) with Traction Control System, Hill-hold Assist, ISOFIX and top tether, Brake Assist, Anti-lock Braking System (ABS) as well as 6 airbags for the Premium variant.
AF have recently tested the all-new Proton Persona, click here to read our first impression of the sedan!