About RM20 million sales of cars were netted at the three-day 2016 My Auto Fest show held over the weekend from 20 to 22 May.
“This was our inaugural show and we are happy with what has been achieved. The exhibiting car companies went all out to offer excellent deals and discounts at this sales-oriented show, as well as bringing in some latest models for exclusive preview,” said Datuk Aishah Ahmad, president of the Malaysian Automotive Association and organising chairman, My Auto Fest 2016.
“Entrance was free and many of the visitors came as family groups specifically to shop for cars. They came with a budget in mind and to compare the different options available all under one roof. Most of them spent hours comparing prices between the different models on show as well on test driving them before making their bookings.
“Another great attraction was the “Buy a Car Win a Car” contest where visitors who placed their bookings on a new car stood a chance to win a Nissan Almera 1.5L,” said Datuk Aishah.
With all major car companies offering deals exclusively at the auto show, the show was a magnetic draw for visitors, both young and old, as well as an opportunity to view exclusive previews of the soon to be launched Toyota small MPV, the Sienta, the all-new Honda Civic and the Peugeot 408 e-THP models, as well the first Asia Pacific preview of the Hyundai Ioniq hybrid.
Over at the Honda Malaysia booth, the 10th generation Honda Civic was a crowd puller, drawing visitors even from outstation to get a first hand view of the car before they made their bookings.
The Toyota Sienta MPV was replaced after the first day’s preview on Friday 20 May by the newly launched Toyota Fortuner. The newly launched Toyota Hilux pick-up and the Fortuner SUV were available for test drives.
The soon-to-be-launched Peugeot 408 e-THP, with an all-new engine and body had its fair share of enquires alongside Kia and Citroen models displayed at the Naza Holdings booth.
At the Proton booth, visitors were delighted to get a peek-a-boo look at the Proton Perdana which is set to be launched within the next few weeks as well as the cross over models of the Proton Iriz and Suprima.
The Edaran Tan Chong booth was kept busy with a steady flow of visitors checking out the attractive rebates offered on the Nissan Almera, Grand Livina, Teana, Serena S-hybrid, all new X-Trail SUV and Navara pick-up truck, together with one million AirAsia Big points up for grabs.
Other major car brands that offered exclusive deals and discounts were Daihatsu, Ford, Jeep, Quill Automobiles (BMW cars), Subaru and Tata.
At the foyer of the Mines Exhibition hall, the venue of the show, the new Volvo XC90 plug-in hybrid and the Jaguar XE proved their aspirational status, being thronged by admiring visitors throughout the duration of the show.
Public Bank, Bank Simpanan Nasional, RHB Bank together with AIG Insurance and Liberty Insurance were on hand to assist in financing and insuring the special deals.
Speed & Wheels e-magazine, a 28-page free digital Malay motoring magazine in the Malaysian market under the New Straits Times (NSTP), was launched at the show on 21 May.