While Malaysia has been raining non-stop for the past few weeks, other parts of the world like California are experiencing a terrible drought.
In the spirit to conserve water as much as possible, Volvo is asking Californians and their neighbors to stop washing their cars for one month in November – potentially saving 18 million gallons of water throughout the state.
Called #DrivingDirty, for the duration of the movement, Volvo urges motorists to not use any water to clean the cars opting instead for a waterless car cleaning solution.
“Environmental sustainability is hugely important to Volvo, and we’re excited to help inspire Californians to do their part during this terrible drought,” said John Militello, Director, Marketing Innovation and Strategy, Volvo Cars of North America. “Whether you’ve got four cars in your garage or one – maybe you’ve got a bicycle, maybe you’ve got a motorcycle – Volvo hopes that you’ll forgo your usual wash for the month of November, and start #DrivingDirty.”
You can find out more information on #DrivingDirty by visiting www.volvocarsdrivingdirty.com.