According to new results published by global brand specialists Interbrand, Hyundai is the world’s 39th biggest brand.
Recording an 8.5% growth in brand value since last year to $11.3billion, the Korean company is also the automotive industry’s 7th largest brand, sitting below Ford and above Audi. Over the past decade, the company has grown its value by more than $7 billion, rising 36 places to sit among some of the biggest names on the planet.
2015 Automotive Top 10
|Year||Company||Brand value ($billion)|
Embarking on an intensive period of change, Hyundai has boosted significantly its brand awareness with customers. Creating an enhanced profile across the areas of culture, sport, corporate social responsibility and through its new, high quality products, the company has advanced its caring outlook to connect with customers around the world.
The company has recently digitalised its sales process and is exploring new ways to interact with customers. Its design-driven, premium quality vehicles reflect the brand’s Modern Premium direction, while a new Global Dealer Space Identity ensures the brand experience is maximised at every stage in the customer journey.
Hyundai Motor rankings over past decade (Interbrand):
|Year||Overall ranking||Brand value ($billion)|