The world was first introduced to the hover board more than 20 years ago. For me, it was that moment when Michael J. Fox who portrayed the character, Marty McFly, took a hover board in the future. That scene has become iconic, almost a legend amongst many people who are attempting to create the hoverboard.
Lexus has partnered with world leading experts in super conductive technology to create one of the most advanced hoverboards ever developed. The Lexus hoverboard uses magnetic levitation to achieve frictionless movement, incorporating a highly advanced design that features liquid nitrogen cooled superconductors and permanent magnets.
It is wrapped in a unique Lexus design with the iconic spindle grille signature shape and materials found in the luxury marque’s products, from the high tech to natural bamboo.
Lexus International executive vice president Mark Templin said the new hoverboard exemplified Lexus’ commitment to innovation in design and engineering.
“At Lexus, we constantly challenge ourselves and our partners to push the boundaries of what is possible,” Mr Templin said. “That determination, combined with our passion and expertise for design and innovation, is what led us to take on the hoverboard project.
“It’s the perfect example of the amazing things that can be achieved when you combine technology, design and imagination.”
The Lexus hoverboard is part of the fourth project in the Lexus ‘Amazing in Motion’ campaign that showcases the creativity and innovation of the Lexus brand.
Testing of the Lexus hoverboard will take place in Barcelona, Spain, over the coming weeks.