BMW Group Malaysia recently announced its highest performance record in the company’s history, further cementing its position as the No.1 premium automaker in the country.
In 2014, the company delivered a record total of 9,046 vehicles comprising 7,808 BMW, 655 MINI and 583 BMW Motorrad vehicles, an increase of 13.4% compared to the same period in 2013 (7,974).
The strong demand for the variants of the BMW 3 Series and the BMW 5 Series as well as the introductions of new BMW, MINI and Motorrad models in 2014 were the key reasons that propelled the premium carmaker towards the company’s record-breaking sales performance in the country.
2014 was the best year ever for not just BMW Group Malaysia, but also for the BMW Group worldwide. Globally, the BMW Group successfully reaffirmed its position as the world’s largest premium automobile group. Its delivery of 2,117,965 vehicles worldwide marks a 7.9% surge from previous record year (2013: 1,963,798), more than ever before in the company’s history. In Asia, the BMW Group also delivered a strong growth in 2014 by delivering a total of 656,395 BMW and MINI vehicles, a 13.8% increase as compared to the same period in 2013 (576,616).
During the media briefing of the company’s full year results, Mr. Alan Harris, Managing Director & CEO of BMW Group Malaysia spilled the beans that the company is set to introduce the BMW 2 Series Active Tourer in Malaysia come this April. The BMW 2 Series Active Tourer is the German brand’s first foray into the MPV segment and BMW’s first front-wheel-drive vehicle. This MPV is set to rival the Mercedes-Benz B-Class as well as other premium compact SUVs in the market.
