Shell recently announces that it has been chosen by BMW AG as its only recommended global supplier for aftermarket engine oils for all its brands including BMW i, BMW M, MINI and BMW Motorrad begining 2015.
The collaboration means that Shell will produce and supply BMW’s branded engine oils. It will be available to customers at BMW Group’s network of more than 3,500 dealers, in more than 140 countries, including China, Germany, Russia, South Africa, South Korea, the UK and the USA.
Mark Gainsborough, Executive Vice President for Shell Lubricants, said, “We are honoured to become the BMW Group’s recommended supplier of aftermarket engine oil. We look forward to jointly supplying, distributing and marketing these oils, as of start 2015. ”
“This is recognition of the benefits of Shell’s engine oil expertise and cutting-edge technology by one of the world’s leading premium manufacturer of automobiles and motorcycles. This includes an acknowledgment of the value of our most recent innovation: Shell PurePlus Technology for premium engine oils.”
“This deal brings two leading brands together to offer the best of performance and technology to BMW service customers. Both companies have a very strong commitment to premium products and services, giving us much in common.”