Over the 30 years since its launch, the “Land Cruiser 70″―a milestone model of Toyota’s longest-running nameplate―has gained devoted fans worldwide. Sales in Japan ended in 2004, but to respond to widespread domestic requests for its return to sale and to commemorate its 30th anniversary, Toyota is re-releasing the Land Cruiser 70 in Japan for roughly a year. Additionally, two special edition versions of current models will go on sale at dealers throughout Japan.
The Land Cruiser 70, first launched in Japan in 1984, has heavy duty specifications adapted for off-road driving. The Land Cruiser 70 will go back on sale today at dealers throughout Japan, and Toyota expects to receive 200 orders a month for the one year period it will be sold. In addition to the four-door van model previously available, for the first time in Japan customers will also be able to choose a double-cab pickup truck. The vehicles will be produced at Toyota Auto Body Co., Ltd.’s Yoshiwara Plant.
The Land Cruiser 70’s ladder-frame construction gives it its legendary robustness and durability. These features are combined with a V6 4.0-liter engine and part-time four-wheel drive to reproduce the Land Cruiser’s classic features, including its excellent drivability. The vehicle incorporates modern interior and exterior design elements and safety features to meet today’s needs.
To further commemorate the 30th anniversary of the launch of the Land Cruiser 70, Toyota will release two new special edition models, the “Land Cruiser ZX Bruno Cross”3 and the “Land Cruiser Prado TX Argento Cross” in Japan.
The Land Cruiser ZX Bruno Cross is based on the Land Cruiser ZX (of the “200” series currently sold in Japan and elsewhere). Special features include super chrome metallic paint, aluminum wheels and premium nappa leather seats. Additional touches, such as plated side mirrors, emphasize the vehicle’s luxury feel.
The Land Cruiser Prado TX Argento Cross is based on the Land Cruiser Prado TX (of the “150” series currently sold in Japan and elsewhere). The vehicle’s stylish features include a silver and black color scheme on the seat covers and roof railing, an exclusive dark gray metallic paint for the wheels, and a geometric instrument panel.
In addition, both special edition models will come with exclusive smart keys, a leather key case and leather maintenance record holder.