Toyota has recently unveiled the 2015 Prius Persona Series Special Edition tailored with elegant exterior and interior touches that make it distinctive. The special edition model will begin arriving in dealerships across the United States in September this year.
The Prius Persona Series Special Edition model adds in exterior changes and equipment to the standard Prius to create a distinct visual package. For example, the Persona Series model comes equipped with premium heated power mirrors with turn signal indicators as well as 17-inch alloy wheels with a premium dark metallic finish. A “Persona Series” exterior badge on the rear of the vehicle also helps to differentiate the model.
The Persona model will be available in two exterior colours namely Blizzard Pearl and Absolutely Red. Inside, you’ve got special badging and black SofTex fabric stitched in gray colour. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips.
The special edition has base price of $26,985, and the “Blizzard Pearl” option knocks it closer to the $27,400 mark and there’s also the $895 (give or take) delivery fee.
Despite demand in for Toyota Prius and other hybrids in Malaysia still going strong, we don’t think this special edition model would sell well in Malaysia considering there’s another ‘Persona’ model sold by someone else….ahem.