BMW Group Malaysia will be at the #FAST – The Cooler Lumpur Festival 2014 from Friday, 20th June 2014 to Sunday, 22nd June 2014 at the Publika, Solaris Dutamas.
Southeast Asia’s first ever festival of ideas, #FAST will gather writers, artists, musicians, and thinkers from all across the globe and the region to create new connections as well as to share and spread new ideas.
BMW Malaysia will present a selection of screenings of the BMW Shorties as part of the My First BMW experiential program with the all-new BMW 1 Series.
Apart from that, the BMW Shorties is inviting all social media fans to join #Lifeinthefastlane, an Instagram photo contest challenging Instagrammers to think – “What do you want to achieve in your future and how fast are you going to get there?” – and a photo which best describes how you live your life in the fast lane.
Two lucky winners will stand a chance of winning an experiential weekend with a plus one which includes a drive to the hottest places in town in the new BMW 1 Series!
To join the #Lifeinthefastlane Instagram photo contest, simply:
- Follow @bmwshorties on Instagram
- Snap a photo that perfectly conveys your life in the fast lane story and tell us what you want to achieve in your future.
- Hashtag #lifeinthefastlane and tag @bmwshortiesto complete your entry
The closing date for the contest is June 19th, 2014 and selected winners will be announced on June 20th, 2014.
BMW Malaysia and MINI Malaysia will also be conducting special test drive programs with the New BMW 1 Series and the MINI Countryman throughout the festival. To discover more about #FAST The Cooler Lumpur Festival, don’t forget to head down to the Publika this weekend!