As part of their safety campaign, Toyota Motor Corporation announced that it will hold traffic safety events for children in May and October at its “mobilitas” safety education center at Fuji Speedway in Japan. This shows Toyota’s commitment towards safety.
The event, “The Toyota Safety School in ‘mobilitas’”, are aimed at preventing traffic accidents involving children and have been held since 2006 as part of the center’s activities to support the local community. The events are supported by the local government and are attended by children from local kindergartens and nursery schools, along with their guardians.
At the event, a Toyota mascot and instructors will explain traffic safety rules in an easy-to-understand manner, while traffic situations recreated outdoors will help teach children the meaning of different traffic signals, the dangers of running out into the street, and how to cross a street properly.
For guardians, there will be presentations on children’s behavior, accident case studies and the importance of household education on traffic safety. Furthermore, there will be a video presentation on proper seatbelt use and an opportunity to practice correct installation of a child safety seat.
Also, as part of its social contribution activities elsewhere in Japan, Toyota holds an annual Toyota Safety School event for kindergarten and nursery school children living in and around Toyota City, Aichi Prefecture. This event has been held at the Toyota Kaikan Exhibition Hall in Toyota City since 1975. A commemorative ceremony was held on May 21 to mark the 40th holding of the program, which is scheduled to run from May to July this year.
Traffic safety is Toyota’s top priority. This is based on the belief that eliminating traffic casualties requires an integrated approach encompassing the development of ever-safer cars and technology, improvement of the traffic environment, and traffic safety education. This year’s traffic safety awareness campaign is one of Toyota’s many continuing efforts to that end.
I do hope these sort of events are also taken into consideration here as safety awareness especially among children is not at a high level. I still see so many underaged kids riding around on motorbikes without helmets which is truly sad.