Rolls-Royce is currently undergoing a project to build a luxury SUV which is planned for a late 2017 release.
According to the company’s design boss, Giles Taylor, the new model will not “undermine the Rolls-Royce brand.” He expressed his desire in creating a functional body style like a shooting brake, rather than a crossover with a sloping roof.
Other Rolls-Royce sources described the project as “a kind of Mercedes GLK-plus-plus” and said it would be priced at £200k and above.
Taylor also talked about the way that the interior of this and other new-generation Rolls models might evolve. “In the future, the key words will be ‘cool’ and ‘modern’,” he said. “It will retain aspects of the current interior but will remain luxurious and a sanctuary. We are not talking about ostentation.”
Taylor also pointed out that since the relaunch of the brand in 2003, Rolls-Royce’s customer base has started to shift, with China becoming an important market for the British firm.
“Many customers are now Chinese entrepreneurs – savvy and self-made with a young spirit,” he said. “They might be as young as 30 years old and are very interested in authenticity, Chinese heritage and prestige.”
Besides the introduction of the luxury SUV, Rolls-Royce has been planning to to introduce a new Ghost, an all-new Phantom, and an SUV by 2018. We’ll leave it to you to judge the way looks, for now… hopefully.