Why do we work so hard? Well, there are a lot of opinions. While a Cadillac owner believes on the idea of spending their entire life working so that he or she can buy expensive things, a Ford owner believes in pouring their heart and soul into a project aimed at making the world a better place.
While the character portrayal in the Cadillac ad might be considered as arrogant by many international viewers, Ford replied with an ad twisting the original message to resonate with a totally different set of consumers.
The ads run against each other like a counterpoint and yet, the ads share a common theme which is to work hard. After all, they both begin with essentially the same lines: “Why do we/I work so hard? For what?” For Cadillac, the answer to that question is “all that stuff.” For Ford, it’s “to make the world better.”
Curious to find out what the video is all about? You can watch them both here: