Bentley teased us with the first picture of their new luxury SUV, due to hit roads in 2016. Now I raise my eyebrows in question as I wonder does the world need another luxury SUV.
According to Bentley, their new SUV will be the most luxurious and powerful SUV on the market, setting it apart from any other SUV, true to the brand hallmarks of luxury, performance, quality and craftsmanship. The name Bentley does portray those qualities so lets see if their latest offering will follow it’s proud heritage.
Dr Wolfgang Schreiber, Chairman and Chief Executive at Bentley Motors, commenting at a press conference in London, said: “It will create a completely new segment in the SUV market.”
The SUV forms part of Bentley’s £800 million (around RM4.4b) investment in new model and facilities development in the next three years. The company anticipates a minimum annual sales volume of 3000 SUVs.