Coinciding with the Italian marque’s centennial celebrations, Maserati reports the company’s best ever sales performance in the South East Asia and Pacific region to date, for the year of 2013. Compared to 2012, 27.5 percent more vehicles bearing the trident marque were delivered to new customers in the region. The region’s strongest markets in terms of sales volume were Australia and South Korea. South Korea also registered the strongest growth rates with 132.7 percent higher sales than in 2012.
Maserati’s best-selling model of 2013 in the South East Asia Pacific region, which includes South Korea, Thailand, Malaysia, Singapore, Indonesia, the Philippines as well as Australia and New Zealand, was the GranTurismo with 47.1 10 per cent of regional sales followed closely by the Maserati Quattroporte.
The successful 2013 launch of Maserati’s new flagship model marked a milestone on the Italian brand’s transition from niche manufacturer to globally established luxury car maker. The sixth generation Quattroporte is available as Quattroporte S with 410hp or Quattroporte GTS with 530hp. In 2013 the two-door Coupé range was enhanced by a two new models namely the GranTurismo MC Stradale and the GranCabrio MC.
Commenting on the new regional benchmark, Umberto Cini, Managing Director Maserati Global Overseas Markets, said, “During the past 12 months, Maserati has made a giant leap forward in the development of the SEAP markets. This historic sales record shows that we are on track for our global mission of producing 50,000 cars annually by 2015. To achieve this, we have heavily invested into the development of our latest models and our new state-of-the-art production facility in Grugliasco, Italy.”
By expanding the model line-up as well as its dealer network, Maserati aims to open up its aspirational brand to a wider range of customers, thereby at least doubling its sales volume across the SEAP region by 2015. South Korea, the region’s fastest growing market, saw the opening of three new dealerships in Seoul, Bundand and Busan in 2013.
The highly anticipated new Maserati Ghibli will be the cornerstone of another projected record year in 2014. The Ghibli marks Maserati’s entrance into the E-Segment with an attractive price. Both versions, the Ghibli and Ghibli S, feature a new-generation twin turbo-charged 3.0-litre V6 petrol engine with 330 and 410 hp respectively.