McLaren Automotive continues its aggressive expansion plan in Asia as its much-anticipated inaugural Kuala Lumpur showroom opens today. The opening marks the 41st retail location in its 25th global market within the span of two years.
The iconic British brand of high performance sports car is represented in Malaysia by Sime Darby Auto Britannia Sdn Bhd, a subsidiary of Sime Darby Motors. McLaren Kuala Lumpur is the third collaboration between Sime Darby Motors and McLaren Automotive after McLaren Hong Kong and McLaren Shanghai.
Gracing the official launch ceremony of the McLaren Kuala Lumpur showroom were senior representatives from McLaren Automotive including globally acclaimed car designer and Design Director of McLaren Automotive, Frank Stephenson; and Sven J. Ritter, Sales Manager, McLaren Automotive Asia. Also present was Dennis Ho, Managing Director – Malaysia, Sime Darby Motors.
The launch ceremony also saw the presence of a very special “guest”, the McLaren P1™ (above) which is the 903 brake horse power (BHP) McLaren hybrid hypercar and the long-awaited successor to the legendary McLaren F1. With production limited to only 375 units worldwide, the super exclusive McLaren P1™ is the ultimate expression of McLaren’s engineering expertise.
Sven J. Ritter said, “Asia is the world’s largest and fastest growing auto market. McLaren Kuala Lumpur’s new showroom is another testament of McLaren Automotive’s drive to expand quickly yet prudently into this exciting marketplace. Our expansion is hinged on working with partners with a proven track record in performance and delivery.”
Sven also explained that McLaren Automotive aims to expand beyond Formula 1 racing and have its state-of-the-art high performance sports cars available to discerning enthusiasts. “Asia, including Malaysia, has an ever-growing pool of high net worth individuals who are becoming more and more astute in the way they invest, especially in their passion, and this provides a fascinating opportunity for a brand like McLaren,” he added.
Dennis Ho said, “This is our third collaboration with McLaren Automotive and we look forward to successfully expanding the brand in the home country of Sime Darby Motors. Similar to McLaren Shanghai and McLaren Hong Kong, we will be leveraging on our intimate knowledge of the local market coupled with our steadfast commitment to excellent after sales service in order to propel the brand forward in Malaysia.”
McLaren Kuala Lumpur’s flagship showroom is located at the Ground Floor of Menara Mudajaya in the upscale enclave of Mutiara Damansara. The showroom is supported by the McLaren Kuala Lumpur Service Centre in Temasya Industrial Park, Glenmarie. The Service Centre has a fully-equipped two-bay workshop where the employees have been professionally trained at the McLaren Technology Centre (MTC) in Woking, Surrey (UK). This means they have the capability and expertise to service and diagnose any McLaren sports cars with the highest of standards.
McLaren Kuala Lumpur will start by retailing the McLaren 12C and 12C Spider. Designed and built like no other sports car, the 12C was derived from McLaren’s world championship-winning Formula 1 heritage. The price for the McLaren 12C starts from RM2.036 million.
McLaren Kuala Lumpur also has a vehicle adoption policy that offers existing McLaren sports car owners in Malaysia the opportunity to maintain their cars with an authorised McLaren service centre.
McLaren Kuala Lumpur opens from 8:30am to 5:30pm Monday to Sunday. For those who are interested to register, please call 019 339 6888 or log on to www.kualalumpur.mclaren.com for more information.
What is McLaren?
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and, in keeping with its plan to introduce a new model each year, recently unveiled the McLaren P1™. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.
About Sime Darby Auto Britannia
Sime Darby Auto Britannia Sdn Bhd, a subsidiary of Sime Darby Motors, is the sole distributor of McLaren high-performance sports cars in Malaysia. Sime Darby Auto Britannia will market the British brand as McLaren Kuala Lumpur, marking Sime Darby Motors’ third partnership with McLaren Automotive following McLaren Hong Kong and McLaren Shanghai. The flagship sales gallery in Mutiara Damansara is the brand’s seventh market in the Asia Pacific region.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1 racing expertise and knowledge, and 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds the technologically advanced, groundbreaking and no compromise 12C, 12C Spider and McLaren P1™.
McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis. Visit www.mclarenautomotive.com for more details.